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Original Title:	Predictably Irrational: The Hidden Forces that Shape Our Decisions
ISBN:	006135323X (ISBN13: 9780061353239)
Edition Language:	English

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

Hardcover | Pages: 400 pages

Rating: 4.13 | 94238 Users | 5061 Reviews

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Title	:	Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author	:	Dan Ariely
Book Format	:	Hardcover
Book Edition	:	Anniversary Edition
Pages	:	Pages: 400 pages
Published	:	February 19th 2008 by HarperCollins Canada
Categories	:	Nonfiction. Psychology. Economics. Business. Science. Self Help. Sociology

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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?

And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time.

Rating Out Of Books Predictably Irrational: The Hidden Forces That Shape Our Decisions

Ratings: 4.13 From 94238 Users | 5061 Reviews

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Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on:According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms are the exchanges and requests we make as part of personal connections. Market norms are the dollar-defined exchanges of dollars, wages, rents, prices. Here's where it gets interesting: "In the lasts few decades,

Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavioral economics and physchology, these kinds of books are still hard to resist - that is because they do, no matter if they have now become an industry doling out similiar books by the dozens, still stretch our

Ariely is a good writer whose book catches onto the _Freakonomics_ craze by taking a look at times when people make different decisions that typical "laissez faire" economic theories would expect. His book is a fairly easy read and does include some surprising results through social-science experimentation. However, the text is not without its flaws. For instance, some of the breathlessly-reported "surprising" results aren't all that surprising or even controversial. For instance, the effect of

Besides being a prolific researcher, Ariely is a very lucid writer and he's good at explaining the logic behind his study designs and the broader implications of their results. I just find it amusing that MIT classifies him as a behavioral economist when in any other university he'd be a member of the psychology department (like the other academics whose work he cites). On a somewhat tangential note, he lists the Ten Commandments in an appendix (after noting a study on how listing as many as you

It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me and the only one I couldnt finish was My Cousin, My Gastroenterologist: A novel by Mark Leyler but he did recommend, The Tetherballs of Bougainville also by Leyler and that is still one of the most remarkable books Ive ever read. I haven't written a review of that book, but where the hell

If I had to describe Predictably Irrational using two words they would be "thought provoking." The author is a professor who was injured in an explosion in Israel. He suffered severe burns and 5 years of therapy. He used this "down time" to ponder the why's and how come's of life. Using many experiments he (and others) tested the moral aptitude and other aspects of human behavior. Each chapter has several experiments that pertain to a topic. Chapter 1: The Truth about Relativity: Why Everything

What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In the meanwhile the other machinery that actually makes and executes the decision is pulling our strings. As stated in the book, we are a true Jeckll and Hyde dilemma. Very funny and the joke is on us.